The Birkman Method is an industry-leading, research-based personality assessment that is unique in its ability to account for the multi-dimensional complexities of human behavior. A constructive, non-judgmental tool, the Birkman is designed to provide statistically-valid insights about one's unique tendencies, motivations and behaviors. These measurable, data-driven predictions allow clients to penetrate beyond the subjective awareness we each have about our strengths, and gain clarity about how our actions and behaviors are most likely perceived by others.

Client results are presented in four distinct aspects of personality, calling special attention to key transformational leadership behaviors:

Usual Behavior: The positive behavior one uses to get results; it is the behavior a person has learned, and been socialized to view, as the most effective for achieving success and getting one's needs met. 

Underlying Needs: Needs describe how a client honestly wants to be treated, supported, and motivated by others and the environment around her. While needs may diverge greatly from usual behavior, and may be hidden, even from oneself, they reflect the inner self and the expectations one needs to have met in order to feel happy and satisfied. We believe that needs are the most significant factor influencing whether one is able to work productively and stay within a healthy level of stress.

Stress Behavior: As opposed to usual behavior, which occurs when in one's comfort zone, stress behavior consists of the actions taken when feeling frustrated, needs aren't being met, and things aren't going well. While this type of behavior is completely natural, it will tend to be seen by others as negative, out of character, and ineffective under most circumstances.

Areas of Interest: The work activities to which one is most likely attracted and the type of activities or interests that tend to bring the most pleasure or fulfillment. We believe that if a client's needs are being met, and she is therefore operating primarily in her usual, productive behavior, areas of untapped interests can be incorporated into one's life. If her needs are not being met, and she is operating primarily in stress behavior, there is little time or energy for integrating Areas of Interest into either career or personal life.